How It Started
How It Works
Simplest Baby curates all the baby basics distilled to their essentials, by taking the best collective advice from the ones who know best: moms, dads, nurses, doctors, nannies, and educators, making it simpler for everyone.
Parents can easily and quickly find the simple solutions they need to raise a healthy, happy baby. They gain the confidence that they too can be good parents, the control that brings life balance, the value when shopping for baby, and they find the joy in the most magical journey of our lives.
Parents are part of the process. It is a community that continuously gathers and shares the best advice. When they say it takes a village, we are the village.
Let’s together help each other simply become the best parent we can be.